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Research papers

A macro-simulation model of the cigarette market (German)

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Ernst Gehmacher, Franz Birk
Company: IFES - Institute for Empirical Social Research
June 15, 1989
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Citation

Gehmacher and Birk (1989a, June 15). A macro-simulation model of the cigarette market (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-macro-simulation-model-of-the-cigarette-market-german-


Research papers

A macro-simulation model of the cigarette market

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Ernst Gehmacher, Franz Birk
Company: IFES - Institute for Empirical Social Research
June 15, 1989
×

Citation

Gehmacher and Birk (1989a, June 15). A macro-simulation model of the cigarette market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-macro-simulation-model-of-the-cigarette-market